“Sara consistently demonstrated a strong ability to manage complex, multi-channel B2B marketing
campaigns with a particular emphasis on SaaS solutions. In addition to her technical expertise, Sara excelled at cross-functional collaboration. She worked
effectively with content marketing, graphic design, and sales leadership teams to ensure marketing materials were impactful and aligned with organizational goals.”
Senior Marketing Communications Manager
/
Trimble
Demand Generation Expertise
Marketing Campaigns
Planning, creation, execution, and optimization of all types of campaigns
A/B Testing | Account Based Marketing | Advertising | Brand Awareness | Campaign Optimization | Campaign Strategy Development | Campaign Building | Campaign Execution | Cross-sell Campaigns | Customer Marketing | Demand Generation | Direct Mail Marketing | Email Marketing | Field Marketing | Full Funnel Marketing | Multi-Channel Marketing | Product Launches | Social Media Marketing
Events
Event planning, logistics, marketing, execution, and scalability
Attendee Engagement | Event Logistics | Event Communications | Event Marketing | Event Prioritization | Lead Retrieval | Promotions | Regional User Groups | Trade Shows | User Conferences | Webinars
Project Management
Seamless processes, organization, scheduling, and program prioritization
B2B Marketing | Communication | Creative Agencies | Cross-Functional Collaboration | Interpersonal Skills | Leadership | Management | Internal Communications | Presentations | Prioritization | Project Management Software | Problem Solving | Public Relations | Sales Enablement | Slide Decks | Timelines | Training
Digital Marketing
Digital advertising, web sites, landing pages, ABM, paid search, SEO, organic social media, and paid social media
Audience Engagement | Lead Generation | Landing Pages | Campaign Optimization | Digital Advertising | Content Syndication | Paid Social Media Marketing | Organic Social Media Marketing | Search Engine Optimization | Search Engine Marketing | Websites
Marketing Operations
Marketing technologies and processes including marketing automation, CRM, project management, and more
Lead Conversion | Marketing Automation | Customer Relationship Management (CRM) | Marketing Technologies | Marketing Processes | Project Management Software
Data Analytics
Market research, campaign optimization, and email marketing analytics
Campaign Optimization | Campaign Performance | Channel Performance | Customer Satisfaction | Data Insights | Lead Analysis | Market Analysis | Market Research | Performance Metrics | Pipeline Contribution | Qualitative Market Research | Quantitative Research
