“Sara is great at building bridges between sales and marketing. I believe hiring for skill comes secondary to attitude and outlook. With Sara you will get both. She is a highly skilled marketer with a can-do attitude and curiosity for learning.”
Director, Marketing Communications | Trimble
Trimble
Field Marketing Specialist
August 2022 – August 2024
Remote – Westminster, CO
Measured and tracked marketing pipeline performance through Salesforce, providing insights into campaign success and ROI. Collaborated with internal marketing teams, sales leadership, outside agencies, and marketing partners to align on strategy and execution. Participated in the planning and execution of event marketing initiatives to drive brand awareness and lead generation. Worked closely with the Marketing Operations Team to conduct marketing automation testing and ensure quality control.
- Developed and managed 29 comprehensive marketing campaigns, including webinars, content syndication, regional user groups, and tradeshows, generating 3,896 marketing inquiries and 58 new opportunities over 18-month period.
- Planned, executed, and measured integrated marketing campaigns targeting B2B SaaS markets within public and private sectors.
- Created and managed marketing campaigns using Marketo, incorporating emails, landing pages, digital display ads, website content, social media, nurture campaigns, webinars, and live events.
- Earned certifications in 6Sense ABM, DemandBase ABX, and Adobe Marketo Engage Certified Professional.
- Achieved Adobe Marketo Engage Certified Professional designation, enhancing expertise in marketing automation and campaign management.
- Collaborated as a key member of a four-person marketing operations team, streamlining processes and improving campaign efficiency.
Transtector Systems
Marketing Manager | Business Development Analyst
January 2003 – October 2007
Hayden, ID
Served as a member of the Corporate Leadership Team, overseeing key marketing functions and strategic initiatives. Collaborated with senior management on the development and execution of the corporate business plan, aligning marketing efforts with overall company goals. Managed a marketing team consisting of 2 Graphic Designers, a Marketing Specialist, a Trade Show Coordinator, and a Customer Service Administrator to ensure successful execution of marketing objectives.
- Directed the management of three company websites, approximately 50 trade shows annually, public relations efforts, corporate and product literature, product launch activities, trade advertising, market research, graphics, and electronic marketing.
- Led the revamp and relaunch of the company website, www.transtector.com, in May 2006 to improve user experience and brand visibility.
- Recognized with a Leadership Award in September 2004 for outstanding contributions to marketing and corporate initiatives.
- Authored 11 press releases.
- Conducted a qualitative market research project involving customer interviews with an external research organization.
- Collaborated on a corporate rebranding project with an outside agency.
- Managed co-branding efforts during an acquisition by Smiths Group.
- Wrote two white papers in partnership with the Director of Engineering.
ARAMARK Uniform Services
Market Research Coordinator
July 2001 – October 2002
Burbank, CA
• Managed the corporate customer satisfaction measurement (CSM) program at Aramark Uniform Services, ensuring all customer issues were resolved promptly.
• Assisted the Market Research Manager in directing market research efforts, including competitive intelligence and market analysis.
• Participated in various marketing functions such as product development, advertising, and brand positioning to enhance customer satisfaction and drive business growth.
The Daily Evergreen
Advertising Manager | Assistant Advertising Manager | Account Executive
August 1999 – May 2001
Pullman, WA
• Led a team of 12 advertising salespeople at The Daily Evergreen in Pullman, Washington, coordinating with editorial department for special sections and event planning.
• Coordinated editorial, graphic design, and advertising efforts for a newspaper with daily circulation of 12,000, the largest in the region.
• Produced daily newspaper advertising space design mock-ups for the editorial team.
• Developed strong leadership, communication, and project management skills in a fast-paced environment.
• Trained sales staff in effective sales strategies to maximize revenue and circulation growth.
• Developed and executed sales strategies to secure advertising partnerships with local and regional businesses for Washington State University’s newspaper.
• Managed relationships with clients to ensure satisfaction and retention of advertising space.
• Utilized strong communication and negotiation skills to close deals and meet sales targets.
DDB Seattle
Account Management Intern at an advertising agency
May 1999 – August 1999
Seattle, WA
• Assisted account supervisors in conducting competitive assessments for Holland America Cruise Line Team.
• Analyzed web site components, banner advertising, and newspaper ad layouts to enhance brand positioning.
• Developed skills in market research, brand analysis, project management, and client communication.
“I never had an interaction with Sara where she wasn’t a great resource and ready to lead and step up. Any organization would be lucky to have Sara on their team and I recommend her not just as a colleague but also as a human being. That’s the stuff you can’t teach. I highly recommend Sara Breen.”
Director, Industry Strategy, Senior Partner Advisor | Trimble
Volunteer Experience
Dan’s Turkey Trot (2016 – 2022), Founder and Race Director
Spokane, WA
• Founded and established an annual 5k fundraising event in honor of a family member who passed
• Achieved between $1,000 and $6,000 annually in funds to donate to various nonprofit organizations including Midway Elementary PTO, Second Harvest Food Bank, and the Mead Food Bank.
• Promoted the event via various channels including social media, direct marketing, running publications, school districts, and signage to reach 400-500 registrants annually.
• Managed all aspects of the annual event such as sponsorships, traffic control, county permits, race insurance, online and race day registration, water bottles, shirts, signage, volunteers, awards, packet pickups, emcee script, national anthem, and more.
• In 2021, we applied and attained a 501 (c)(3) nonprofit designation.
Mead Citizen’s Advisory Committee, Chair | Assistant Chair (2020 – 2023)
Spokane, WA
• Act as a liaison among stakeholders in the Citizen’s Advisory Committee, administrative personnel, and board members to develop strategies for bond and levy campaigns.
• Plan, organize, and execute comprehensive political marketing initiatives, which included billboards, digital marketing, social media marketing, direct mail, website management, signage, buttons, a sign-waving program, volunteer telemarketing, town hall meetings, and more.
• The primary objective is to successfully advocate for and secure the passage of bonds and levies benefiting the school district.
yes4mead | Vote YES for Mead Schools!
Vanessa Behan Crisis Nursery, Santa Express Marketing Coordinator (2008)
Spokane, WA
Act as the liaison between 2 graphics designers and other stakeholders to create marketing materials for the annual community event.
HOA Website Creator
Spokane, WA
As a member of 2 Homeowners Association boards, I created member login websites for residents to keep and share information relating to the communities including CCRs and other documentation, member directory, board contacts, access information, and other items.
Huckleberry Bay Homeowners Association – Huckleberry Bay Homeowners Association at Priest Lake
LEGACY HILLS HOMEOWNERS ASSOCIATION – A North Spokane Gated Community